An autoresponder can really help you convert your traffic into sales. In fact, you may be shocked to know that the vast majority of your traffic is going to fit into one of two categories without an autoresponder. You will have traffic that comes to your website and may purchase something from your website. Others though, will come to your website, leave quickly, and never return. They may forget your URL and may have difficulty finding it again if they wish to make a return visit. An autoresponder though will help you take the traffic that leaves, encourage them to come back, and then make a second choice of whether they would like to buy from you or not.
Tip #1: Be Realistic With Yourself
I completely understand that you want your business to be legitimate. You don?t want to limit yourself to something that will keep you below your competition.
And you shouldn?t do this. However, one of the biggest mistakes people make is always getting more overhead on themselves than what they can afford. What ends up happening is that your business will open its doors, there will be a very slow initial start-up period while you are working on getting your name out in the open. The unfortunate part is that it is eating up your savings because you are paying extra for things you don?t need, like huge autoresponder packages. To be quite frank, start with something small. You do not need a package that has unlimited on almost everything. A smaller package that meets your demands at the beginning with an option to upgrade later on is the key.
Tip #2: Stick to your initial plans
If your initial plan was to have fairly lengthy messages, find an autoresponder service that will allow you to send those and not limit you to the size of them. You should be able to find a service that will meet your demands. If you are confused, speak directly to a customer service representative to see if they can customize a plan that would meet your needs. They will be willing to work with you to gain your business!
Tip #3: Never agree to a year-long contract
Nowadays everyone from web hosting to autoresponders want you to sign your name to a year long contract. The problem is that autoresponders can sometimes be shaky. Owners can change, and it is not always going to be ideal to commit yourself to such a long agreement. You want the flexibility, that if you need to change autoresponder services that you can. If they ask you, or even if it seems like a good deal, I would encourage you to pay the little bit extra and stick to monthly agreements.
Tip #4: Are there going to be ads?
The problem with ads being on your messages is that you have absolutely zero control on what is placed there. I have seen autoresponders place terrible ads on some professional quality messages. This certainly is something that people might frown upon. This is not to mention that it draws their attention away from your own message. You would likely find that your conversion rating is less if you have ads on your messages. If you do have ads, always ensure that the autoresponder company has a strict policy about what type of ads are going to be placed there.
Tip #5: Stick with reputable companies
As mentioned above, there are hundreds of autoresponder services on the market right now. Some of them are run by people who are really unfamiliar with the market or managing their business. It is not uncommon to see unfortunate people who find a good deal online pay money for something, and then turn around and see the company go out of business because it was a start-up company that failed. You probably will never see a refund and worse, you have wasted your time setting up an autoresponder for your website and will again have to start from scratch on configuring everything. It simply is not worth going with brand new companies that have not been tested if you are serious about your company being successful.
Source: http://www.1directory.net/internet-and-businesses-online/how-to-pick-an-autoresponder-16685.html
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