By Scott Sanders, Consultant, International AIDS Society.When the XIX International AIDS Conference drew to a close, #AIDS2012 had been tweeted 85,608 times over the course of the six-day conference ? a ten-fold increase over AIDS 2010. With free WiFi available throughout the convention center, the increasing role of new media in health communications, and conference delegates making ample use of smartphones and tablet computers, Twitter took off. The number of daily tweets peaked at over 20,000 on Monday, the first full day of the conference, which featured many high-profile speakers and sessions. The subjects of the tweets spanned a wide range of topics, with many from institutional and organizational tweeters disseminating information about their activities, research, and perspectives. The conference communications team first used Twitter in 2010, and it is now an important tool for the conference secretariat to disseminate information.
Original post:
Twitter, and Mobile Technology, Take Off at AIDS 2012
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Source: http://www.globalhealthhub.org/2012/08/14/twitter-and-mobile-technology-take-off-at-aids-2012/
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